the life of nutella

From its beginning's in Italy in 1946, nutella has grown to become the world's leading hazelnut spread and is now marketed in 75 countries globally.

History of nutella

nutella in it's original form, was first created in the 1940's by Mr Pietro Ferrero, a patisserie maker and founder of the Ferrero company. At the time cocoa was in short supply due to rationing during world war II which meant cocoa beans were not readily available. So Mr Pietro Ferrero mixed toasted hazelnuts with cocoa, cocoa butter and vegetable oil to create ‘Pasta Gianduja'.

In 1949 Ferrero altered the original recipe so it could easily be spread on bread. This become known as ‘Supercrema Gianduja'. Eventually in 1964 in recognition of the international appeal of the hazelnut taste, the product was re named ‘nutella'

nutella in the UK

Launched in the UK in 1964 nutella celebrates 45 years of family breakfasts in 2009 and is now the No 1 sweet spreads line in the UK.